Hawaii Hotels See Occupancy, Rate Gains During Thanksgiving Week

Hawaii hotels see occupancy, rate gains during Thanksgiving week

Hawaii hotels were 75 percent full last week, a 4.1 percentage point increase from the same week in 2011, according to a report from Hospitality Advisors LLC and Smith Travel Research.

Average daily room rates during the Thanksgiving week of Nov. 18 to Nov. 24 were $209.79, an increase of 5.3 percent from the same week last year.

All of the state’s major islands had an increase in occupancy, and all but the Big Island had an increase in average daily room rates when compared to the same week in 2011. The Big Island did, however, lead all islands in occupancy increases, up 12.1 percentage points to 62.9 percent, but still the lowest occupancy of all islands. Average daily room rates at Big Island hotels decreased by about 1 percent to $206.55.

Oahu was the only island to have average daily room rates below $200 per night. At $190.29, the average daily room rates were a 9.4 percent increase from the same week in 2011. Occupancy increased by only 1.6 percentage points ­— the lowest increase of all islands — to 79.3 percent.

Kauai hotel occupancy increased by 8.7 percentage points to 65.1 percent, and average daily room rates increased by 4 percent to a rate of $212.

Maui hotel occupancy increased 2.7 percentage points to 76.7 percent, and average daily room rates increased by 1.1 percent to $252.94, the highest rate of all the major islands.